Sustainable Product SOLUTIONS

Eco Paint

ICI Ecosure Paint

The Ecosure range of paint from ICI comprises Matt, undercoat and gloss formulations. Each is water-based, offering “best in class” performance. The range is proven to show significant reductions in embodied carbon and VOCs when compared with standard Dulux trade products. The containers are also environmentally friendly comprising a high proportion of recycled products.


Unique Dry-Hide Technology

The pigment in conventional paints is visible when wet so the opacity of the finish is apparent during application. The unique Dry-Hide technology used in Ecosure Matt works differently; the opaque particles within the formulation are translucent or hidden while the paint is wet and full opacity is only reached as the paint dries. When dry the final opacity of Ecosure Matt is comparable to that of Dulux Trade Vinyl Matt.


The range comprises of three main products: